Kuis 10

1.         Manajemen Strategik Internasional adalah Komprehensif dan berkelanjutan proses perencanaan manajemen yang ditujukan untuk merumuskan dan menerapkan strategi yang memungkinkan perusahaan untuk bersaing secara efektif internasional

Tahap nya :

Mengembangkan pernyataan misi

Melakukan analisis SWOT

Tetapkan tujuan strategis

Mengembangkan taktis

Tujuan dan rencana

Mengembangkan kerangka penelitian

2.         4 pilihan strategi :

-          Home replikasi strategy

-          Multidomestis strategy

-          Global strategy

-          Transnasional strategy

3.         6 cara pembayaran dalam bisnis internasional :

-          Payment in advance

-          Open account

-          Documentary collection

-          Letter of credit

-          Credit cards

-          Countrade

4.         11 langkah pembukaan LC :

-          Sales contract specifies payment using LC

-          Importir applies to a local bank for LC

-          Importir bank informs exporters bank when LC has been issue

-          Exporter bank advise/confirm LC

-          Exporters ship goods

-          Exporters sents documents to its bank

-          Documents sent for review

-          Bank sends document to importir

-          Amount due is paid for bank may extend credit

-          Importer bank transmits funds clue to exporter

-          Exporter receives payments

5.         Perbedaan standarisasi dan customization

Standarisation :

•          Reduces marketing costs

•          Facilitates centralized control of marketing

•          Promotes efficiency in R&D

Customization :

•          Reflects different conditions of product use

•          Acknowledges local legal differences

•          Accounts for differences in buyer behavior patterns

6.         Keputusan produk bauran pemasaran

·         Product

-          Variety

-          Quality

-          Brand name

-          Size

-          Packaging

-          Service

-          Allowance

-          Return

-          Warranty

-          features

·         Price

-          Discount

-          Allowance

-          Credit term

-          Payment periode

-          Price list

·         Place

-          Chanel

-          Assortment

-          Inventory

-          Transport

-          Coverage

-          location

·         Promotion

-          Sale

-          Personal selling

-          Advertising

-          Public relation

-          Direct marketing

7.         Proses HRM

HRM strategi content

Recruitment & selection

Training & development

Performance & appraisal

Compensation & benefit

Labour relation

Contribution to organization effectiveness

8.         Tahap akulturasi

Honeymoon phase

Disilutionment

Adaptation

Diculturasi

9.         Keputusan operasi

Konteks strategi

-          Differensiasi

-          Cost leadership

-          Focus

Produksi standarisasi vs customization

Acquisition of resources :

-          Supply chain management

-          Vertical integration

-          Make or buy decision

Location decision :

-          Country related issue

-          Product related issue

-          Goverment policies

-          Organization isssue

Logistic & material :

-          Transportation option

-          Inventory level

-          Packaging

-          Flow of material

10.      5 cara memasuki pasar internasional

-          Export

-          Internasional licensing

-          Internasional frenchising

-          Foreign direct investment

-          Specialized models : contract manufacturing, management contract, turnkey project, greenfield strategy

11.      2 tipe alliance strategi :

-          Comprehensive

-          Functional : marketing, operational, financial, human resouces